This guest article was written by Mary Bottari and Sara Jerving of the Center for Media and Democracy, crossposted from PR Watch.
The fossil fuel industry has paid a hefty price for the privilege of framing the political discourse about America's energy future. Hundreds of millions have flowed into campaign coffers from energy companies attempting to purchase complete freedom to drill, frack, and burn. Huge "dark money" groups, the Koch's, Karl Rove, the U.S. Chamber of Commerce, join dozens of oil and gas industry associations in pouring money into television ad campaigns demanding "energy independence," while trashing wind and solar.
Things were going great. Even though hurricanes had slammed into two Republican National Conventions in a row, no one seemed to notice, and Romney's only mention of climate changes was as a punchline. No reporter asked a single climate change question of Romney or Obama during the debates. Even though the U.S. now had 175,000 wind and solar jobs, pro-green energy forces were disappointed in Obama and were less active. For big oil and gas the White House and the Senate were within reach. Critically, they had to move fast before the majority of voters started to not only notice the changing climate patterns, but really started to worry about them.
Then something happened that completely scrambled the board.
Hurricane Sandy blew New Jersey out of the water and inundated New York. The massive storm threw the Romney campaign completely off-message. Not only did they have nothing to say about the serious issue of climate change and the potential for more frequent and more devastating monster storms, the Romney-Ryan message of "smaller government" and "fewer first responders" sank in the Brooklyn Battery Tunnel.
In an unprecedented, last-minute move, Independent Mayor Michael Bloomberg threw his support behind Obama yesterday. His statement "A Vote for a President to Lead on Climate Change" lays out the seriousness of the situation. "In just 14 months, two hurricanes have forced us to evacuate neighborhoods -- something our city government had never done before. If this is a trend, it is simply not sustainable," Bloomberg states.
It wasn't supposed to be this way.
Polluting High Rollers Dominated the Airwaves
Until Sandy rolled in, the airwaves were completely dominated by the fossil fuel industry.
According to The New York Times, by mid-September there had already been a $153 million spent on TV ads that promoted the fossil fuel industry. The analysis showed that energy topics were mentioned more frequently than any other issue besides jobs and the economy. This figure is four times what clean energy advocates were spending.
The numbers stand in sharp contrast to the last presidential election in which the green energy industry and other forces spent $152 million compared to $109 million spent on fossil fuel interests.
Broadly, the ads promote fossil fuels in the context of jobs, domestic security, and energy prices. Combined, they try to convince Americans that "energy independence" should be the nation's top priority. Yet they neglect to point out that solar and wind also create high-wage jobs and energy independence too. According to Open Secrets, oil and gas campaign contributions are at historic highs and are more lopsided than ever before with 90 percent of the funds going to Republican candidates. Top contributors include William Koch's Oxbow Corp, Chevron, Exxon Mobil, and Koch Industries, who have already contributed $59 million to federal candidates. Leading coal mining corporations, such as Alliance Resource Partners, Cumberland Development, and Murray Energy, have kicked in $11.6 million to federal candidates.
But the money does not stop there. The Citizens United Supreme Court decision has opened the door to unprecedented spending by "dark money" nonprofits, SuperPACs and new constellations of trade associations that are on track to spend over $1 billion to "educate" voters about the issues, including the urgent need to extract and burn every last bit of fossil fuel.
- Karl Rove's Crossroads GPS, a "dark money" group and his American Crossroads SuperPAC, pledged to spend $300 million in this election, a large percentage on fossil fuel spin. There are dozens of ads in the presidential race and in Congressional races. One Crossroads ad blames Obama for higher gas prices. Another slams Obama for putting the Keystone Pipeline on hold. While Crossroads GPS does not disclose its donors, American Crossroads PAC does and it is loaded with fossil fuel contributors, including Alliance Resources Partners CEO Joe Craft who has given the group $1.25 million, Petco Petroleum which has given the group $1 million, and over $2 million from TRT holdings, which controls Tana Exploration, a Texas-based oil and gas company.
- David Koch's Americans for Prosperity "dark money" group, pledged to spend over $100 million this year in support of Republican candidates. The group's ads also attack Obama and clean energy when talking about Solyndra and the stimulus bill which allegedly sent some clean energy jobs overseas. More recently they have pushed pro-coal "Stand with Coal" ads in Ohio and Virginia.
- The U.S. Chamber of Commerce, an industry association and dark money group, has pledged to spend more than $50 million on the election and has fielded energy ads in key races such as Ohio with a messages like "Shale Works for Us," in promotion of expanding drilling for shale oil and gas.
- The American Coalition for Clean Coal Electricity, a coal industry front group, has pledged to spend some $40 million on coal related ads. One ad, targeting Ohio's Sherrod Brown, criticizes the Senator for endorsing "higher energy taxes" linking him to "Washington's costly energy policies."
- The American Petroleum Institute, an industry trade association, has pledged some $40 million this campaign season on efforts to push the expansion of oil and gas drilling. Two of their primary campaigns, "Vote 4 Energy" and "Energy Citizens" attempt to exert the aura of a grassroots base pushing for fossil fuel development. Their ads feature "energy voters" parroting fossil fuel talking points.
- The American Energy Alliance, a "dark money" group run by former Koch Industries lobbyist Tom Pyle, is spending millions alleging that Obama's policies would lead to $9 a gallon of gas and a recent ad airing in Ohio and Virginia harps on Obama for comments he made about coal industry in 2008.
Rarely are voters seeing any counter-narrative. Alternative energy forces have spent only $2 million, and some environmental groups are weighing in with modest resources. New ads by the League of Conservation Voters saying U.S. Senate Candidate Tammy Baldwin (D-WI) will stop the offshoring of U.S. jobs and "will end big oil subsidies" -- with cheerful Wisconsin windmills and pumpkins in the background -- started only in the final days of the campaign. Is it any wonder that candidates have been able to ignore the serious issues?
"To ignore a global crisis that has been fully understood for over 15 years and is quickly slipping out of control shows just how far coal and oil money have drowned out constituents all the way from the Statehouse to the White House," said Greenpeace's Connor Gibson.
What Does the Fossil Fuel Industry Want?
Although environmentalists are not happy with what they perceive as Obama's timidity, the fossil fuel industry is apoplectic about the steps he did take as president. They have leveled blistering criticism about Obama's efforts to slow down the Keystone Pipeline; they don't like his new auto emissions standards; they are unhappy with new EPA mercury emissions rules for boilers; and they don't like the fact that permits for drilling and fracking on federal lands have slowed.
The industry is looking for a victory in the battle over TransCanada's Keystone XL pipeline project, which would carry heavy tar-sands crude oil from Canada to Gulf Coast refineries, exporting some portion of the oil overseas. Construction of the pipeline was confronted by an active movement of citizens concerned about the impact that the pipeline would have on communities and on the threat burning the tar sands posed to the planet. Burning all the available tar sands would be "game over" for the climate, according to NASA scientist Jim Hansen, one of the nation's most respected climate change experts. Romney has vowed to give the project clearance on his first day in office, while Obama has approved a portion of the segment, and has allowed for further environmental impact study of the northern portion.
The industry also wants carte blanche to use federal lands for the highly controversial practice of hydraulic fracturing or "fracking" for shale oil and gas. Fracking has the documented potential to contaminate drinking water sources and foul both air and land -- in addition to spoiling millions of gallons of fresh water as part of the drilling process.
The industry is calling for a streamline on the permitting process for fossil fuel development on all lands. While industry's ads have argued that increased drilling will decrease gas prices, global gas prices largely follow international trends.
The industry is also keen to hold onto to the billions of fossil fuel subsidies it receives each year from the federal government. According to the International Energy Agency, fossil fuel subsidies from the government are 12 times greater than renewable energy.
No matter who wins the presidency, there will be major battles on each of these issues. The question is, after years of fossil fuel propaganda, how engaged will the American public be in the effort to save the planet from the fossil fuel industry?
The Price of Fossil Fuel Propaganda
According to author and activist Bill McKibben, "This will be the warmest year in American history. It came with the warmest month in American history, July. It featured a statistically almost-impossible summer-in-March heat wave. It brought us a drought so deep that food prices have gone up 40 percent around the world. It brought us this completely unprecedented mega-storm, the biggest storm, as one weatherman put it yesterday, to hit New York since its founding in 1624," McKibben told Time.
The problem according to McKibben is that "there's been a 20-year bipartisan effort in Washington to accomplish nothing, and it reached its comedic height this summer when our presidential candidates, despite barnstorming through the warmest summer in American history, seemed not to notice. The reason is the incredible power of the fossil fuel industry. Until we can diminish that power, I imagine nothing very large will be done to deal with climate."
Hurricane Sandy has launched a full frontal attack on fossil fuel industry propaganda.
It is up to us to follow in her path.
Will Dooling contributed to this article.
Two days ago, President Obama denied the permit for the destructive Keystone XL tar sands pipeline, much to the dismay of Big Oil's top lobbyist and propagandist. Speaking at the National Press Club to an audience dominated by oil, coal and nuclear representatives and lobbyists, American Petroleum Institute (API) president Jack Gerard continued to lash out at President Obama over the pipeline decision. However, activists attending their event fact checked Jack's big oil talking points.
Shortly after asking the president, "what are you thinking?!" a group of activists stood and delivered a call-and-response "fact check" over Gerard's speech -- see the full Fact Check video. After the event, PolluterWatch's Connor Gibson approached Jack Gerard on camera and repeatedly asked him how much the American Petroleum Institute (API) is spending on its new "Vote 4 Energy" advertising campaign (which, as Mr. Gerard has absurdly claimed, is "not an advertising campaign"). Jack refused to answer:
Vote 4 Energy, which was mocked by a parody commercial during its public release, is the American Petroleum Institute's newest money dump to pretend that most Americans support politicians who represent Big Oil more than their own constituents. Wrapping its talking points in patriotic rhetoric, API's real intent is to continue getting billions of taxpayer dollars each year to corporations like ExxonMobil, Shell and Chevron, which rank among the most profitable companies in the world.
UPDATE: story covered in Yahoo News today.
Recently, Greenpeace got a rare look behind the curtain at how Big Oil stages citizen support for huge oil companies, when activists got inside a TV commercial shoot in Washington DC. The American Petroleum Institute (API), and their PR firm Edelman, were filming a new series of TV commercials that we learned API plans to air nationally on CNN starting in January. The ads, aimed at the 2012 elections, will aim to demonstrate authentic citizen support for the oil industry's agenda.
Greenpeace disrupted API's astroturf commercial plans by not following instructions and going off script, declaring support for a clean energy future and demanding an end political interference by the oil industry's lobbyists and PR firms.
Inside API’s Secretive Commercial Shoot:
Details of the CNN January ad campaign as described by API and other clips are posted below.
Activists (or…citizens) were led through the wardrobe and makeup process, approved for looks by representatives from API and Edelman Blue Advertising, before waiting their turns to go on set. Participants were required to be registered voters, explained an API representative, to protect API from ”opponents” who may inquire if actors stating “I vote” are actually eligible to do so. Other recruited actors were being watched by the industry representatives during their takes, repeating lines like “That [energy independence] will come from our own energy resources – like oil and natural gas.”
Late in the morning, the API Edelman team filmed three unexpectedly honest ‘citizens’ who made clear the script did not represent their real opinions on energy. Greenpeace researcher Connor Gibson of the PolluterWatch project repeated their scripted line, “I vote,” then declared, “But I am a clean energy citizen. I will not believe the lies and influence peddling of the American Petroleum Institute, which would leave you to believe that I am a citizen that is okay with giving my tax payer dollars to billionaires and millionaires that run oil companies, the most profitable industry on the planet.” Gibson stressed movement away from a “perpetual petroleum future” and finished his speech by telling Edelman Blue President Robert McKernan “we need clean sources of energy, like wind and solar.” Listen to Gibson's full declaration and read the transcript, below.
In addition to Gibson, two other participants refused to recite API’s script. Peter Roquemore of the Sierra Student Coalition and Gabe Elsner, Deputy Director of the Checks and Balances Project showed up to the shoot with the expectation that they would provide their own assessments of American energy. Both decided not to participate once they were fed oil industry talking points on camera.
API’s New “Vote4Energy” Ad Campaign Exposed
In a taped conversation with the activists, an API communications advisor described the upcoming Vote 4 Energy advertising package in great detail: "This is scheduled to launch in January in a commercial on CNN, so it'll be a national spot...API—American Petroleum Institute—bought into an election package so anytime CNN does anything like covering the presidential debates, cover a caucus, anything like that, those will be the kinds of programs where the commercial is seen." The commercial debuts on January first. How much the deal with CNN cost remains an open question.
The API rep also said, “we are shooting a ton of people so, you know, you may make the cut, you may not, it all depends on the demographic.” Earlier in the morning, API agents were overheard expressing a need for more people of color in the commercials, noting that black and Asian demographics tend to disagree with Big Oil's warped political positions. API has been caught in the past photo-shopping print ads to include racial minorities in purchased iStock Photo to make their already fabricated supporters appear more diverse.
API BUSTED: Staging Grassroots Support for Dirty Energy
Over two years ago, Greenpeace obtained a confidential memo [pdf] from American Petroleum Institute CEO Jack Gerard, asking API member oil companies to support a campaign to fake a grassroots movement called “Energy Citizens.” Under the guise of this astroturf group, Big Oil would pay for public events similar to Tea Party rallies in support of their absurd wishlist: killing global warming legislation, unrestricted offshore oil drilling, increased tar sands development through the looming Keystone XL pipeline, hydraulic fracturing for “natural” gas, and no form of accountability for their immense contributions to climate change.
Luckily, the leaked memo was revealed on the front page of the Financial Times and covered in the Washington Post, Guardian and on Huffington Post. The New York Times Editors called it "Another Astroturf Campaign," revealing what a fluke Energy Citizens was before Chevron had the chance to bus its employees to API’s first round of staged rallies, the majority of which were organized by oil lobbyists. Greenpeace called attention to API’s tactic by installing astroturf on the front entrance of API’s Washington DC headquarters, featuring the logos of its largest members: ExxonMobil, Chevron, Shell, and BP and the banner CLIMATE FRAUD: FUNDED BY BIG OIL.
Given the nature of API’s newest commercial shoot, its Energy Citizens rallies where participants had to be instructed to clap (see [Astro]Turf Wars), and its repeated use of iStock Photos to boost the perception of public support for Big Oil, it is reasonable to question the authenticity of similar PR moves like the “1’m One” or “One in a Million” advertising campaigns, also run by PR company Edelman, which purport to show real people who work for the oil industry.
The American Petroleum Institute, the top lobbying firm for the oil and gas industry, has spent at least $30 million peddling its dirty influence to our federal government in the last five years, and recently announced it would start funneling oil money to politicians. With it's $200 million Big Oil budget, API has played a key role in the industry’s climate denial movement by funding junk scientists like Willie Soon and coordinating a public relations strategy to create doubt over climate change.
Recordings from Inside the American Petroleum Institute Vote4Energy Commercial Shoot:
API explains the commercial deal with CNN (click to listen)
API: "Just so you know, I don't know how much they told you, but this is scheduled to launch in January in a commercial on CNN, so it'll be a national spot...API--American Petroleum Institute, uh, bought into an election package so anytime CNN does anything like covering the presidential debates, cover a caucus, anything like that, those will be the kinds of programs where the commercial is seen."
API reveals commercial debut date (click to listen)
Greenpeace Activist: “So what date is this going to launch?”
API: “Um, January first.”
API Says Chance of Being in Commercial “Depends on the Demographic” (click to listen)
API: “And so to your point though, we are shooting a ton of people so, you know, you may make the cut, you may not, it all depends on the demographic.”
API explains concern over “opponents” (click to listen)
API: "And I'm sure they checked with you but you're a registered voter and all that stuff?"
Gibson: "Yeah, they asked me. I don't know how you check that, but I am."
API: "We, um...the only reason is really a lot of the, you know, the script is saying "I vote," "I vote for energy," "I vote for..." so, we at least want to be genuine in the sense that you are a registered voter. As you can imagine, there are some opponents of the oil and natural gas industry and so we always have to be very careful of, you know, what our opponents could use against us. And that is, you know, if they found out that we were using people who aren't actually registered voters, or not even eighteen, or whatever, so..."
Production staffer explains how lines are fed to participants (click to listen)
“No they put them in costumes and then the makeup lady takes care of them and then they walk them out, and all they do is the director feeds them the lines and he talks them through it. It’s…he’ll [Gibson] be fine.”
Transcript of Greenpeace Activist going off API script (click to listen)
Director, prompting the first scripted line: “Smile, deep breath... ‘I vote.’”
Gibson: “I vote. But I am a clean energy citizen. I do not believe in the lies and influence peddling of the American Petroleum Institute, which would lead you to believe that I am a citizen that is okay with giving my taxpayer dollars to the billionaires and millionaires that run oil companies, the most profitable industry on the planet. The American Petroleum Institute is peddling its influence to make you think people like me are fully in support of [a] perpetual petroleum future. ‘Energy Citizens’ is an astroturf front group created by the American Petroleum Institute to make it sound like there is citizen support for petroleum in our energy future, and we need clean energy – like wind and solar.”